Focus on Cheese
Poncelet – Punto Selectooriginated as a new concept in “specialised food products” with cheese as its main product. Tradition, together with a passion for fine foods and premium quality, combines with modernity, innovation and avant-garde tastes in this, the first establishment in Spain to specialise exclusively in cheese.
The first Poncelet store specialising in both domestic and international cheeses opened in Madrid in December 2004, the result of a genuine committment to becoming a reliable reference in the sector. We are confident that this aim has been achieved.
The Culture of Cheese
Poncelet – Punto Selecto endeavours to focus in a unique way on the world of cheese by bringing together cheesemakers, professionals in the sector, and consumers, thus creating an atmosphere for discovery and appreciation of this product. In this way, we hope to provide cheesemaking artisans with first–hand knowledge of the tastes and preferences of consumers, fine-tuning the product to the demand, while at the same time allowing the consumer to acquire knowledge and discernment in their appreciation of cheese i.e., its possibilities, curiosities and secrets.
At Poncelet it is our wish that artisan cheesemakers are the real protagonists, so that when a purchase is made the consumer goes away with something more than just another food product.
Our customers are the mainstay of our business. For this reason we aim to cater to their every need and expectation, no matter how exacting. In accomplishing this, the values which define us come to the fore:
- A passion for fine food
- A selection of premium quality products
- Our products are selected and acquired at source
- Product quality and elaboration are strictly monitored, ensuring that they are optimum throughout the whole production process from source to point of sale.Our policy of continuous innovation enhances our standards of service and quality.
- Customer satisfaction is ensured by an experienced team appropriately qualified and trained, who work to the highest standards.
- Our know-how allows us to identify the season, maturation point and peak flavour for consumption. In this we offer our consumers a wide assortment of cheeses with a guarantee of availability of seasonal products.
- We select and purchase the products on offer for our clients at source.
- We promote the development of a gastronomic culture accessible to the consumer.
Our Committment to Quality
- The most important aspect of the Poncelet Punto Selecto philosophy is the provision of premium quality products. With this in mind, PONCELET has selected the best Spanish cheese makers from whom we obtain products directly with a guarantee of the highest standards
o Our products are always at peak flavour for consumption
- In order to maintain the highest standards in product quality and provide “at peak” cheeses for the consumer, we rely on the most advanced techniques for ripening and storage, recreating the conditions which exist in a cheese cellar or cave in terms of temperature, humidity, and air quality
The Art of Selection
We offer the widest selection of Spanish and European cheeses on the market, always in accordance with our quality standards.
· Approximately 90 Spanish cheeses
· Approximately 230 European cheese
· Cheeses made from full-fat milk
· Artisan or farmhouse cheeses
· Cheeses from small producers
This selection is based on artisanal and traditional products which may or may not figure on the PDO (Protected Designation of Origin) or PGI (Protected Geographical Indication) lists.
Quality in Customer Service
· We provide personalised, individual attention to our customers
· Possibility of choosing the ripening stage
· Advice and /or selection of cheeses.
· Periodic selection of and information on cheeses in season
· Design and/or elaboration and/or collaboration in the editing of magazines and brochures on cheese
· Information card supplied with the cheeses in each order (Characteristics, potency, sensorial analysis, combinations)
Our Export procedure
- Our team is always available, ensuring speedy replies to queries and fluid communication.
- Possibility of purchasing by portion instead of by box
- Orders ready in 4-5 days.
- Orders shipped directly or through agreed intermediary
- Cheeses are packed and transported with the utmost care
- Itemised delivery notes in advance of arrival of goods.